January 2016

Introducing the Brannock Device...

Posted in January 15, 2016



Designed in 1927, the Brannock Device is a commonly used foot measuring tool for the footwear industry worldwide. The device ensures correct fit as the length (heel-to-toe), width and arch (heel-to-ball) of the foot is measured.


As shoes are designed to flex at the ball of the foot, it is important to measure not only overall length (heel-to-toe) but also arch length (heel-to-ball) for proper shoe fitting. If the arch is not positioned properly in the shoe, the foot will become fatigued and uncomfortable.


On the other hand, the right fit ensures the arch is fully supported, thereby allowing toes to remain straight when the foot and shoe bend at the same location. As a result, there is ample space in front of the toes for adequate ventilation and your foot is left feeling comfortable all day long.


Be sure to have both feet measured as some may have feet of different sizes.


Useful Tip: Your foot can swell up to 5% during the day. As such, remember to include a little more space when buying shoes in the early morning as the Brannock Device does not measure the volume of the foot.


Visit Arch Angel stores and get your feet measured today!


Arch Angel cares for the society. It is their social responsibility to raise the awareness of proper foot care 
and shoe fitting to the general public.  In July, they conducted a Foot Talk at CommerzBank sharing the 
knowledge of foot care and the correct ways to choose the right shoes with almost 40 ladies during their 
lunch hour.  The Foot Talk was conducted by